WAYS TO MAKE MONEY WITH ADSENSE-

What is Google AdSense?
If you look at the Internet a few years back, you'll see that advertising was
done in a way that was very similar to other types of media like television, or
actually, more like what you see in a newspaper.
You'd enter a site, and in some location you'd get to see a banner (often these
were quite numerous and very large), which would present and ad for
whatever company was paying for ads on your space.
But there was one problem with this kind of advertising. It really wasn't
exploiting the fact that the ads weren't in some newspaper, but were instead
presented over the Internet.
You've probably noticed a lot of things like this over the pages you've browsed.
You're looking at an on-line shop, looking for a watch but you get a banner
that advertises a car.
While you might, at some later point want to buy a car, right now you're
looking for a watch and it would have surely been nice if the banner were
advertising a watch, because then you would have probably clicked it.
Well that's also what the folks at Google thought of, so they came up with a
killer idea. This is knows as Google AdSense, and it's known as a targeted
advertising program.
What you do (as a web designer / website owner) is, instead of jumping
through hoops to get some banner on your site that your visitors won't even
care about, is you just allocate some region of the screen.
You then sign up for the Google AdSense program, you insert a small snippet
of code in your webpage and Google ensures that in the location you specify, a
banner will appear, presenting ads relevant to the contents of your site.
It's very easy for Google to do this because Google is a search engine
company. It looks for the key words in your page, searches a database of
websites to find the ones related to whatever is on your page and presto:
a targeted ad.
You (the webmaster) get a fee for each visitor that clicks on an adsense
banner on your site. Now that's bound to happen more often then with a
traditional banner because people are actually interested in what's in that
banner (otherwise, they wouldn't be on your page would they?).
But, this also does wonders for the people who want to advertise. And it's
because of the same reason. The greatest thing about Google AdSense is
that all the content in a banner is relevant.
This relevancy is the key to the programs success, and also the reason why
everyone remains happy. The advertiser has a relevantly placed advert, the
publisher earns money from their content and Google take their cut.
Of course, as always, Google has set some high standards for its AdSense
program, in terms of looks and functionality. You can't have more than
three such banners on your website and Google only inserts text in
these banners.
So an extra benefit is that AdSense advertising is a lot less obtrusive then
regular advertising. But this also means you should position the banner better
because it's possible that visitors might miss it altogether.
So in the end, Google AdSense is an advertising program that is unique
because the ads are relevant to the content on the site. Anyone that
wants to advertise pays Google for it. Anyone who wants to place ads on their
site does this through AdSense, getting paid by Google in the process.
All transactions are run through Google, and the advertisers and publishers get
access to statistics which help them to understand and moderate the
effectiveness of their campaign.
The whole process is elegant, simple and effective from anyone in the
chain, from site visitors to advertisers, and it's one of the reasons Google are
known for their innovation and new thinking.

Getting Started With Adsense
A very important element in the rapid adoption of AdSense is that it has been
very easy for publishers to get the ads on their site as quickly as possible.
Integrating AdSense in your website takes only a few minutes, and you
can be on your way with one or more nicely integrated AdSense ads.
The first thing you need to do is navigate to http://www.google.com/adsense
and either apply or log in with your existing account and password.
What follows is a page presenting the Google AdSense Terms and Conditions
which you must agree to in order to proceed.
You are presented with a report page which you can use to get a detailed
status on how your AdSense advertising is doing. This allows you to improve
your site's contents and layout to maximize your AdSense earnings.
On the top of your page you also have link to the setup section where you
can generate the code that will need to be pasted on your website in order
to have AdSense banners on your page.
You can use AdSense for text (the said ads), using a search box or with
referrals. Your choice among these options depends on how users will
navigate your site.
Finally, there is a "My Account" tab which allows you to set up details
concerning your account, payment and tax information.
To add a text ad on your site, go back to the "AdSense Setup" tab and click the
"AdSense for content" link. Make sure you have cookies enabled in your
browser.
You can make a choice between ad units and link units. The former contain
text and or images concerning a certain site for each unit, most with a detailed
description, the latter only contain links to certain types.
Of course, it's a bit hard to know which type you should use so you should
probably experiment with both for a while before you decide.
You can also view an example of how the unit will look to the right of your
page. However, you may only use three ad units and one link unit on any
given page. This is believed to be a step which Google takes for quality
control.
The next step is to choose your add format and colors. You can basically
select any color palette you choose with Google offering some of its own if you
don't have the time or skill to create one.
You can constantly view how the palette will look through the aid of an
example.The one that works best in terms of appearance and revenues will
vary with the look, feel and content of a website.
However, your ad formats are limited to a choice of eleven formats.
There's an "Ad Formats" link which takes you to a page that lets you see all
even of these in action so you can decide best which one suits your site.
Sometimes the most intrusive, doesn’t work best however again, this can vary
from website to website.
After you finish with customization, you can click "Continue" from the bottom
of the page.
You are now presented with a section entitled "AdSense for Content". You
can click anywhere in the text and that shows the JavaScript required to get.

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